It is products Fuse Labs..
MS says..
So.cl has been designed for students studying social media to extend
their educational experience and rethink how they learn and communicate.
They can build posts with many elements—photos, video, text, and
more—and share them with colleagues. They also can find students with
similar interests and build communities around specific educational
goals. So.cl might even give students the ability to create their own
social tool, customized for their own community.
The So.cl service is not designed to be a replacement for other social
networks such as Facebook, Twitter and Google+ One of the creators of So.cl, FUSE
Labs' Lili Cheng, stated, "We expect people to continue using their
favorite social network and search tools, and we hope that, by
experimenting with how search and social networking can be combined,
more people experiment with tools we already take for granted."
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